habitotes®, a Northwest Arkansas-based company that makes durable, reusable totes from recycled water bottles, will give out 50,000 Razorback-themed totes to Hog fans attending the Arkansas-Ole Miss football game on Oct. 23 at Reynolds Razorback Stadium.
The Hog Wild habitote — bearing a Razorback on one side and the University of Arkansas’ new Old Main logo on the other — was developed specifically for the occasion and will be distributed at the game with the help of the University of Arkansas’ Green Groups Guild and Fayetteville High School’s Green Team. Additionally, members of the high school and collegiate sustainability teams will be circulating among tailgaters before the game, swapping habitotes for the widely used plastic bags.
habitotes’ Greg Sparrow has been working with FHS teacher Connie Crisp and Dr. Nick Brown, Director of the Office for Campus Sustainability, to provide scholarships for students who have assisted with the habitotes initiative.
Brown made note of the UA’s increasing awareness of litter at the stadium during ballgames and the university’s commitment to doing something about it.
“Over the last year or two, athletics has placed a higher priority on recycling within the stadium,” said Brown.
Crisp said her students are enthusiastic about being included in the Oct. 23 event.
“They’re really psyched about it,” she said. “Their incentive is making the world a better place and they’re thrilled to be involved.”
The widespread distribution of Hog Wild totes will allow fans to show their team spirit while reducing the amount of litter in the community. If each of the 50,000 totes were used just four times, it would take 800,000 plastic shopping bags out of circulation.
Made from recycled water bottles, the same 50,000 totes represent the removal of 250,000 plastic water bottles from the world’s waste stream.
habitotes are washable and durable, and they last much longer than plastic shopping bags. In addition, they hold four times as much as the regular plastic bag.
The Arkansas Alumni Association is a proud sponsor of the Razorback Habitotes Program and committed to sustainability at the University of Arkansas.
Alumni and friends are invited to like habitotes® on Facebook and become a follower on Twitter to get the latest details on this program and to participate in giveaway promotions surrounding the distribution of the Hog Wild tote.
The Association invites alumni and Razorback fans to also join the Razorback habitotes® program. Please visit www.habitotes.com or contact Greg Sparrow at 479-236-2268 or sparrow@habitotes.com to learn how your organization can show its strong support of the environment and the Razorbacks.
Great marketing idea!