Buddy Valastro, the Cake Boss, is this year’s spokesperson for Life Insurance Awareness Month. Buddy is best known for starring in TLC’s hit reality TV show. He is a master baker and family business owner that creates confectionary masterpieces and has fun doing it. Growing up Buddy’s dream was to work alongside his father to make the family bakery a household name. But his father died of lung cancer at age 54. To keep the business afloat, Buddy dropped out of high school and worked 12 – to – 18 hour days, six days a week. The situation was made more challenging by the fact that Buddy’s father didn’t have life insurance at the time of his death.

View a video of Buddy opening up about his life experiences and his belief in the importance of life insurance on our Alumni Insurance Program web site. You can use a Needs Calculator that will help you determine if you have the coverage you need to be confident your loved ones are protected from the unexpected.

September is a perfect time to educate yourself about life insurance. Get started now at www.TheAIP.com/LIAM.