Era of Graduation Clarifies Alumni Attitude Study Results
When the Arkansas Alumni Association contracted with Performance Enhancement Group, Ltd. (PEG) of Houston to conduct the 2009 Alumni Attitude Study, the Association was already in the midst of implementing its latest strategic plan. The cornerstone of this plan is a segmentation model based upon geographic territories and life stages of alumni. As part of PEG’s Alumni Segmentation Model, results for the study are provided based upon era of graduation year versus generational segmentation. After reviewing the results, the Association adopted this model because of its application of the varying times that influence a college experience, which in turn shape the relationship alumni have with their alma mater.
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