Currently viewing the tag: "Strategic Plan"
When the Arkansas Alumni Association contracted with Performance Enhancement Group, Ltd. (PEG) of Houston to conduct the 2009 Alumni Attitude Study, the Association was already in the midst of implementing its latest strategic plan. The cornerstone of this plan is a segmentation model based upon geographic territories and life stages of alumni. As part of PEG’s Alumni Segmentation Model, results for the study are provided based upon era of graduation year versus generational segmentation. After reviewing the results, the Association adopted this model because of its application of the varying times that influence a college experience, which in turn shape the relationship alumni have with their alma mater.
Since July 2008, the Arkansas Alumni Association has been operating under a new strategic plan. The plan seeks to improve the Association’s ability to connect and serve all University of Arkansas alumni and friends by providing products and services that are segmented by geographic territory and stage of life. The first phase of this plan was to implement geographic territories that serve as a way to segment the market and deliver programs. A reorganization of the Association’s programming unit in addition to the development of segmented markets has been in operation since the plan’s implementation in 2008.
